In 2009, the Indiana State Fair board worked with Ball State University’s Center for Business and Economic Research to produce an economic impact report of the fair on the state economy. We also created a pocket-sized takeaway card featuring facts and findings from the report. The card was distributed to all the attendees at the fair and was available at the Ball State display in the agriculture building. The Department of Accounting also had plastic tote bags made for attendees to carry their various brochures and goods in. At the time, this was the most high profile group of projects that I worked on and had the largest distribution. I was very proud of the results—polished yet playful.
