The Executive-in-Residence program put on by the Miller College of Business allows business executives to share their career experiences with business students during a longer stay at Ball State. This program is a pride point for the dean of the college, who often sends promotional materials for the E-i-R visits to fellow business school deans. The look must be classy enough for distribution across the nation, yet be fresh enough to appeal to students.
A basic template was established so materials could be quickly produced in case of a time crunch. The graphic for the poster is also used as the feature graphic for an email sent to students reminding them of the event, either a day before or day of.