I am Victoria Meldrum, a graphic designer living in Indiana. I graduated from Ball State University with a bachelor of arts in journalism–graphic design and a master of arts in emerging media design and development.
My design philosophies:
- Embrace a design thinking protocol. Understand your audience, understand your client, and understand your competition.
- Be intentional. Don’t sacrifice functionality or efficacy for the sake of an arbitrary aesthetic.
- Remember the objective. It’s easy to let a project balloon into something unmanageable and ineffective. Effective designers know when to evaluate and how to get back on track.